https://peterhandley.com/Peter Handley is an AI Marketing Engineer at Sage. He builds AI systems for marketing and measures what comes out of them, after twenty years in search.en-gb https://peterhandley.com/writing/twenty-years-of-seo-was-the-training/https://peterhandley.com/writing/twenty-years-of-seo-was-the-training/I went back through my old blog posts to see whether twenty years of SEO really was training for building with AI, or whether I was just telling myself a nice story.Tue, 20 Oct 2026 09:12:00 +0100